Revenue planning
Ad Revenue Estimator
Estimate revenue from your own pageview and RPM assumptions.
Open tool →Publisher analytics without guesswork
Find what changed in your ad report—not just the total.
AIVUV helps independent website owners analyze a CSV advertising report, calculate page RPM, CTR and eCPM, compare pages, and test transparent revenue scenarios. Your report is processed locally by our flagship analyzer.
CSV processed in your browserTransparent calculationsNo guaranteed earnings claims
Flagship tool · Publisher Pulse
Turn a CSV export into a useful report review.
Map the columns in your ad report and view earnings, page views, page RPM, CTR, eCPM, daily movement and top pages in one workspace. No account connection and no CSV upload by the analyzer code.
REPORT SUMMARY · DEMO
Page views50.0k
Page RPM$5.85
eCPM$5.11
Publisher toolkit
Browse publisher tools →Tools for reporting questions—not generic calculators
Start with a CSV report, then check specific ratios, compare periods or test a revenue goal using transparent assumptions.
Publisher metric
Page RPM Calculator
Calculate estimated earnings per 1,000 pageviews from period totals.
Open tool →Publisher metric
Ad Click-Through Rate Calculator
Calculate clicks as a share of measured ad impressions.
Open tool →Publisher metric
Impression eCPM Calculator
Calculate revenue associated with 1,000 ad impressions.
Open tool →Publisher planning
Revenue Goal & Traffic Gap
Translate a monthly revenue target into a pageview requirement at an assumed RPM.
Open tool →Period analysis
Page RPM Period Comparison
Compare two periods and decompose the revenue difference arithmetically.
Open tool →Scenario planning
Ad Revenue Scenario Planner
Test transparent low, base and high assumptions for traffic and RPM.
Open tool →Reporting consistency
Ad Impressions per Pageview
Understand the relationship between pageviews and ad impression totals.
Open tool →Built around transparency
A useful estimate should explain itself.
Every calculator states what you need to enter, how the result is computed and which important factors it leaves out.
- Formulas are visible beside the calculator.
- Inputs use consistent periods and units.
- Results are described as estimates, not promises.
- Guides explain when a simple model is not enough.
What AIVUV is—and is not
AIVUV is an independent educational toolkit for website publishers. Its main feature analyzes CSV report data in the browser, supported by transparent calculators and practical guides.
It is not an ad network, a tax authority, an accounting service, or an investment adviser. Actual outcomes depend on data, context and decisions outside these tools.
Learn the method
All publisher guides →Practical analysis for publisher reports
Learn how to validate data, interpret RPM and investigate changes without guessing causes.
How to Audit an Ad Revenue Report Without Guessing
Check date coverage, map CSV fields, calculate ratios from totals and separate observations from hypotheses.
Read guide →Page RPM Explained: Formula, Example and Limits
Calculate page RPM from matching earnings and pageviews, then interpret it alongside traffic.
Read guide →How to Forecast Ad Revenue Without False Precision
Build low, central and high scenarios without treating estimated earnings as guaranteed.
Read guide →CTR, CPC and RPM: What Each Metric Actually Measures
Understand the denominator behind each metric before comparing reports.
Read guide →How to Diagnose a Publisher Revenue Drop
Separate traffic and RPM arithmetic effects, then investigate page-level evidence.
Read guide →Page RPM vs Impression RPM: Why the Denominator Matters
A concrete example showing why the two metrics answer different questions.
Read guide →Editorial standards
Useful first. Search-friendly second.
AIVUV aims to publish focused tools and guides that answer a real question. Sources are linked when they support a definition or a method, and the limitations of simplified calculations are made explicit.
- Original explanations and transparent assumptions.
- No claims of guaranteed ad revenue or financial returns.
- Corrections and questions can be sent through the contact page.
- Privacy and content policies are available from every page.