Publisher Pulse Report Analyzer
Import a CSV locally to compare dates, earnings, page RPM, page groups and country groups.
Open tool →A focused reporting toolkit
Publisher revenue and ad-report calculators
Calculate the metrics used to interpret publisher earnings, compare periods and plan traffic scenarios. Each tool shows its formula, example, limits and related official references where applicable.
Ad Revenue Estimator
Estimate revenue from your own pageview and RPM assumptions.
Open tool →Page RPM Calculator
Calculate estimated earnings per 1,000 pageviews from period totals.
Open tool →Ad Click-Through Rate Calculator
Calculate clicks as a share of measured ad impressions.
Open tool →Impression eCPM Calculator
Calculate revenue associated with 1,000 ad impressions.
Open tool →Revenue Goal & Traffic Gap
Translate a monthly revenue target into a pageview requirement at an assumed RPM.
Open tool →Page RPM Period Comparison
Compare two periods and decompose the revenue difference arithmetically.
Open tool →Ad Revenue Scenario Planner
Test transparent low, base and high assumptions for traffic and RPM.
Open tool →Ad Impressions per Pageview
Understand the relationship between pageviews and ad impression totals.
Open tool →How to use this library
- Use Publisher Pulse when you have an exported report with dates and page-level dimensions.
- Use a single-metric calculator when you need to check a ratio from a specific set of totals.
- Keep earnings and denominators from the same date range, property, currency and filter scope.
- Treat scenarios as calculations from assumptions, not predictions about future traffic or payouts.
Why metric definitions matter
Page RPM uses pageviews in the denominator; impression RPM uses ad impressions. These ratios cannot be substituted for each other just because both are expressed per thousand. Read the related documentation and preserve the denominator from the source report.