Publisher metric

Page RPM Calculator

Calculate the amount earned per 1,000 pageviews using the earnings and pageviews from the same reporting period and currency.

Enter your assumptions

Use the earnings for the same selected period and currency.
Use pageviews, not ad impressions, for page RPM. Must be greater than zero.

Your result

Enter your assumptions and select Calculate to see the result.

Formula used

Page RPM = estimated earnings ÷ pageviews × 1,000

Worked example

If earnings were 450 and the site received 100,000 pageviews, page RPM would be 4.50 in the same currency.

Interpret the result carefully

The result reflects only the assumptions entered above. It may omit factors that matter in a real reporting, accounting, tax or business context. Use consistent currencies and time periods, and verify important inputs against the source records that apply to your situation.

For advertising estimates, actual revenue depends on factors beyond pageviews and a selected RPM assumption. For business calculations, the completeness of your cost inputs changes the result. The tool is intended for learning and scenario planning, not a guarantee or individualized professional advice.

Next step

Read the related guide: Page RPM Explained: Formula, Example and Limits. You can also review the calculation methodology for site-wide assumptions.

Frequently asked questions

Are the results guaranteed?

No. The tool performs arithmetic on the values provided. It cannot guarantee future earnings, costs, profit, investment performance or business outcomes.

Does AIVUV store the values I enter?

The calculations are performed in your browser and this static tool does not require an account. Your hosting, browser extensions or third-party services configured by the site owner may have separate practices; see the Privacy Policy.

Can I use the result for filing taxes or formal financial reporting?

No. This is a simplified educational estimate. Confirm relevant definitions, tax rules and reporting requirements with an appropriate source or qualified professional.